THE WEEKND X PUMA

PUMA Featuring Newest Creative Collaborator, The Weeknd
PUMA ELEVATES THE GAME WITH THE NEW SPORT STYLE CAMPAIGN -RUN THE STREETS

For Spring-Summer ‘17, Global Sports Brand PUMA elevates the game with the Run The Streets campaign. Blurring the lines between performance and style, PUMA’s new Sportstyle platform introduces street-ready and technically progressive products for those who aspire to own their looks, their city and the moment.

Headlining the campaign is PUMA’s newest creative collaborator, Grammy-winning artist, lyrical genius, and style icon Abel Tesfaye a.k.a. The Weeknd. His laid back, streetwise style and swagger is the epitome of Run The Streets. The campaign, which was shot in LA and Toronto by photographer Mark Seliger, will be seen in PUMA stores and digital channels worldwide starting this month.

With ‘Run The Streets’, PUMA creates a campaign platform for true individuals seeking streetwear that stands out and performs. These individuals are the boldest on their block, live life at full speed, and always infuse every move with attitude.

The COLLECTION

PUMA understand the need for versatility, adaptability and innovation within street style. Sport and technology combine to create running-inspired products, driven by design functionality. With a long history of pushing the limits of design through innovative thinking, PUMA keeps true to their DNA, constantly finding new ways to bring performance innovation to sport and the street.

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This collection offers a head–to-toe look that is fluent in attitude and fully prepared for whatever comes its way. Youthful and fresh, the product offering features materials adaptable for all environments.

First released in July, IGNITE evoKNIT effortlessly combines PUMA’s innovative running technology with disruptive streetwear design. The all-new evoKNIT technology comes with a fully knitted upper for a form-fitting comfort, stretch and breathability, plus a branded, collared sleeve along the ankle for full support and a street-ready look. This month sees new colorways of the revolutionary sneaker in White, Burnt Olive-Forrest Night and Quiet Shade Quarry (Grey).

Check out the collection featured in the Run The Streets campaign on PUMA.com. PUMA stores and in selected retailers regionally starting November.